A Prologue: Making it Yours
Moving Forward Together
Cue the year 2020, where the world was greeted with news of an unprecedented virus, taking the lives of over 600,000 individuals (and counting) worldwide, and infecting millions more.
It was precisely because of such trials that we were inspired to create something meaningful for you. Making it Yours was thus born with the vision to provide us all with an accessible, fashionable way to fulfill a pragmatic purpose – hygiene.
Hygiene is paramount for living long, healthy lives. Yet, many of us did not fully grasp the importance of basic hygiene habits like hand washing and sanitising until this pandemic struck. Did you know that regular hand washing can reduce respiratory infection rates by up to 25%, and diarrhea cases by up to 40%? If you’ve been falling ill regularly even prior to this pandemic, it could be a sign that you are not paying enough attention to these basic hygiene habits.
Oftentimes, habits like washing your hands before and after meals, sanitising regularly, and disinfecting surfaces are viewed as menial tasks that are cumbersome and inconvenient. Hygiene ends up taking a backseat for the sake of convenience and efficiency.
Making it Yours is here to change that.
Through this campaign, we seek to create practical, ergonomic products to reshape hygiene into a convenient, fashionable choice. Through Making it Yours, you can look forward to exclusive products that will make your lives better, safer, and more fashionable. Each product in our collection is mindfully designed and produced to be eco-friendly, safe, and meaningful.
Our vision for Making it Yours extends beyond a point in time. Instead, we are here to create a movement. With each product launch, we hope to inspire you to take action and improve different areas of your life with style and elegance. Through these launches, Cloversoft hopes to bridge the gap between inspirational personalities and like-minded consumers, allowing us all to embark on a journey of self-awareness, eco-consciousness, social awareness together.
Ultimately, Making it Yours is an initiative to embolden your hearts and encourage you to carve out a unique path for yourselves with flexibility and courage, independent of the times. We invite you to come on this journey with us to elevate hygiene standards and eco-consciousness in Singapore and beyond. As we return to normalcy, join Making it Yours in keeping everyone safe today, tomorrow and always.